As a reporter and writer covering cities, technology, and business, I love to delve into the trends shaping our collective future. I’ve explored Walmart’s investment in virtual reality, how Shopify aims to be an Amazon killer, and Airbnb’s business model. I’ve also been interviewed by NPR to talk about my coverage of the dockless scooter industry and the magnetism of mid-size cities.
Understanding trends and shifting markets means engaging with your subject, not serving up the latest spin on the same old pitch. My copywriting and trend research—from compiling interviews of Chicago designers for the AIGA for a full-length book to writing a series of cultural almanacs (Pitchfork)—has given me an appreciation for compelling copy.
